Savas Publishing & Consulting Group

One of the sad facts of the publishing world is that most publishers largely ignore marketing, and employ a cookie-cutter approach to sales: a book is a book is a book: advertise, print, distribute . . . dump into the remainder bin after 180 days.

"We never, ever, followed that formula to mediocrity," Savas recently explained at a publishing seminar. "Each book is absolutely unique, and the one-size-fits-all approach adopted by most publishers, large and small, dooms many books to poor sales and the remainder bin in 90-180 days. Each book represents years of someone's life. That means every book deserves better treatment."

"There must be a partnership between the publishing house and the author," continued Savas. "With their help and a little luck, each book has the opportunity to rise to the level it deserves. . . . Developing the right marketing plan for each title is critical to success." Lee Merideth's 1912 Facts About Titanic is the perfect example of that Savas maxim. (Click here to read a brief history of how we helped turn this book into a national bestseller.)

Click here to read Section IV . . .



		ABOUT US, SECTION III: Savas Publishing & Consulting Group, Inc. (SPCG)

		One of the sad facts of the publishing world is that most publishers largely ignore marketing, and employ a cookie-cutter approach to sales: a book is a book is a book: advertise, print, distribute . . . dump into the remainder bin after 180 days. "We never, ever, followed that formula to mediocrity," Savas recently explained at a publishing seminar. "Each book is absolutely unique, and the one-size-fits-all approach adopted by most publishers, large and small, dooms many books to poor sales and the remainder bin in 90-180 days. Each book represents years of someone's life. That means every book deserves better treatment." "There must be a partnership between the publishing house and the author," continued Savas. "With their help and a little luck, each book has the opportunity to rise to the level it deserves. . . . Developing the right marketing plan for each title is critical to success." Lee Merideth's 1912 Facts About Titanic is the perfect example of that Savas maxim. (Click here to read a brief history of how we helped turn this book into a national bestseller.) Click here to read Section IV . . .
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